How to Find a Job as a Toy Designer — Creating Play and Imagination for a Living
If you’ve ever dreamed of creating toys that spark joy, creativity, and wonder in children (and adults!), working as a toy designer might be your dream job. It's a unique role that blends art, engineering, psychology, and business — and it can be as fun as it sounds.
Whether you're sketching plush animals or prototyping interactive robotics, toy design is a field where creativity meets purpose.
What Does a Toy Designer Do?
Toy designers conceptualize, develop, and help manufacture toys and games. Depending on the specialty, they might:
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Create initial sketches, 3D models, or prototypes
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Test toy safety and age-appropriateness
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Collaborate with child psychologists, educators, and marketing teams
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Work with materials, sound, light, and even software for interactive toys
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Follow trends in children’s media, education, and tech
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Present ideas to companies or pitch to toy manufacturers
From simple wooden puzzles to augmented reality dolls, toy design is about designing joy — safely and smartly.
What Skills and Education Are Needed?
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Background in industrial/product design or mechanical engineering
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Strong drawing and digital modeling skills (CAD, Adobe Suite, Rhino, etc.)
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Understanding of child development and safety regulations
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Creative problem-solving and rapid prototyping skills
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Presentation and pitching ability to communicate ideas effectively
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A degree in toy design, industrial design, or fine arts is helpful — institutions like Otis College and FIT (NYC) offer dedicated programs.
How to Get Started
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Build a diverse portfolio: Show a range of designs — puzzles, plush, STEM toys, games, etc.
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Study the market: Know what’s trending in toys, what gaps exist, and what ages respond to which features.
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Intern at toy companies: Mattel, Hasbro, and smaller studios often offer internships.
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Attend toy fairs and design expos: Events like Toy Fair New York are great for networking.
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Prototype and test: DIY makerspaces and 3D printing can help you turn ideas into tangible prototypes quickly.
Where to Find Toy Designer Jobs
Start your search with creative and product development job boards:
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ClickClickJobs.com — Lists roles in creative design and manufacturing, including toy design.
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Coroflot — A hub for design jobs, including product and toy designers.
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The Toy Association Job Board — Niche listings from the industry’s trade group.
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Behance Job Board — Creative jobs with a focus on visual and product design.
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Indeed — Good for local, freelance, or entry-level positions.
Tips to Succeed
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Think like a kid: Toy design isn’t just about aesthetics — it’s about how children interact, learn, and imagine.
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Embrace user testing: Watch how kids play with your prototypes — their feedback is gold.
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Stay multidisciplinary: Combining skills in sound design, coding, or soft materials makes you more versatile.
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Be patent-smart: Learn the basics of intellectual property if you're pitching original inventions.
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Follow big and small players: Indie toy studios are often more experimental and offer more creative freedom.
Final Thoughts
Being a toy designer is more than crafting cute objects — it’s about shaping experiences, teaching through play, and creating lifelong memories. If you're ready to bring joy to the world one toy at a time, start building your skills, your portfolio, and look for roles on platforms like ClickClickJobs.com and Coroflot.
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