How to Find a Job as a Toy Designer — Creating Play and Imagination for a Living

 If you’ve ever dreamed of creating toys that spark joy, creativity, and wonder in children (and adults!), working as a toy designer might be your dream job. It's a unique role that blends art, engineering, psychology, and business — and it can be as fun as it sounds.


Whether you're sketching plush animals or prototyping interactive robotics, toy design is a field where creativity meets purpose.

What Does a Toy Designer Do?

Toy designers conceptualize, develop, and help manufacture toys and games. Depending on the specialty, they might:

  • Create initial sketches, 3D models, or prototypes

  • Test toy safety and age-appropriateness

  • Collaborate with child psychologists, educators, and marketing teams

  • Work with materials, sound, light, and even software for interactive toys

  • Follow trends in children’s media, education, and tech

  • Present ideas to companies or pitch to toy manufacturers

From simple wooden puzzles to augmented reality dolls, toy design is about designing joy — safely and smartly.

What Skills and Education Are Needed?

  • Background in industrial/product design or mechanical engineering

  • Strong drawing and digital modeling skills (CAD, Adobe Suite, Rhino, etc.)

  • Understanding of child development and safety regulations

  • Creative problem-solving and rapid prototyping skills

  • Presentation and pitching ability to communicate ideas effectively

  • A degree in toy design, industrial design, or fine arts is helpful — institutions like Otis College and FIT (NYC) offer dedicated programs.

How to Get Started

  1. Build a diverse portfolio: Show a range of designs — puzzles, plush, STEM toys, games, etc.

  2. Study the market: Know what’s trending in toys, what gaps exist, and what ages respond to which features.

  3. Intern at toy companies: Mattel, Hasbro, and smaller studios often offer internships.

  4. Attend toy fairs and design expos: Events like Toy Fair New York are great for networking.

  5. Prototype and test: DIY makerspaces and 3D printing can help you turn ideas into tangible prototypes quickly.

Where to Find Toy Designer Jobs

Start your search with creative and product development job boards:

  1. ClickClickJobs.com — Lists roles in creative design and manufacturing, including toy design.

  2. Coroflot — A hub for design jobs, including product and toy designers.

  3. The Toy Association Job Board — Niche listings from the industry’s trade group.

  4. Behance Job Board — Creative jobs with a focus on visual and product design.

  5. Indeed — Good for local, freelance, or entry-level positions.

Tips to Succeed

  • Think like a kid: Toy design isn’t just about aesthetics — it’s about how children interact, learn, and imagine.

  • Embrace user testing: Watch how kids play with your prototypes — their feedback is gold.

  • Stay multidisciplinary: Combining skills in sound design, coding, or soft materials makes you more versatile.

  • Be patent-smart: Learn the basics of intellectual property if you're pitching original inventions.

  • Follow big and small players: Indie toy studios are often more experimental and offer more creative freedom.

Final Thoughts

Being a toy designer is more than crafting cute objects — it’s about shaping experiences, teaching through play, and creating lifelong memories. If you're ready to bring joy to the world one toy at a time, start building your skills, your portfolio, and look for roles on platforms like ClickClickJobs.com and Coroflot.


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