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Should You Include a Cover Letter? When and How to Make It Count

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 When applying for jobs, you may wonder: Should I include a cover letter? The answer isn’t always straightforward. While some employers don’t require them, a well-crafted cover letter can set you apart and strengthen your application—if done right. Here’s when you should include a cover letter and how to make it truly count. When Should You Include a Cover Letter? When the job posting requests one: Always follow application instructions carefully. When you want to explain something specific: For example, a career change, employment gaps, or relocation. When you want to showcase your passion: Use it to highlight why you’re excited about the role and company. When applying to smaller companies: They often appreciate the personal touch. When your resume alone doesn’t tell your full story: A cover letter can fill in gaps or add personality. How to Write a Cover Letter That Makes an Impact 1. Customize It for Each Job Avoid generic letters. Tailor your cover ...