Should You Include a Cover Letter? When and How to Make It Count

 When applying for jobs, you may wonder: Should I include a cover letter? The answer isn’t always straightforward. While some employers don’t require them, a well-crafted cover letter can set you apart and strengthen your application—if done right.



Here’s when you should include a cover letter and how to make it truly count.

When Should You Include a Cover Letter?



  • When the job posting requests one: Always follow application instructions carefully.

  • When you want to explain something specific: For example, a career change, employment gaps, or relocation.

  • When you want to showcase your passion: Use it to highlight why you’re excited about the role and company.

  • When applying to smaller companies: They often appreciate the personal touch.

  • When your resume alone doesn’t tell your full story: A cover letter can fill in gaps or add personality.

How to Write a Cover Letter That Makes an Impact

1. Customize It for Each Job

Avoid generic letters. Tailor your cover letter to the company, role, and job description.

2. Start Strong

Grab attention with a compelling opening that shows enthusiasm and relevance.

3. Explain Why You’re a Great Fit

Highlight your relevant skills, experience, and accomplishments that align with the job.

4. Show Knowledge of the Company

Demonstrate you’ve researched the company and understand their values or challenges.

5. Keep It Concise

Aim for 3–4 short paragraphs. Hiring managers are busy and appreciate brevity.

6. End With a Call to Action

Express eagerness to discuss your application further and thank the reader for their time.

Submitting Your Cover Letter

Attach your cover letter as a PDF or follow the employer’s preferred method. If applying via job boards like ClickClickJobs.com, Indeed, or LinkedIn Jobs, make sure your documents upload correctly and review the preview before submitting.

Final Thoughts

While not every application needs a cover letter, when used strategically, it can give you a competitive edge. It’s your chance to speak directly to the employer and make your case beyond the resume.

If you want help crafting a compelling cover letter or finding jobs that fit your goals, platforms like ClickClickJobs.com offer great resources and listings.

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